Due to the recent shortage of imported milk powder in the local market, long queues of people to buy milk powder were observed in Sri Lanka. However, government decided to remove the price control for milk powder packs in order to make the products sufficiently available in the market. Just after the lifting of controlled prices, a number of social media posts went viral, alongside a photo of the upper part (the part which is shown displays the manufactured date and the price) of a milk powder pack. It was widely claimed that even before the government decided to deregulate prices of milk powder, dairy companies had increased the prices of milk powder. According to the investigation, the confusion was caused as images of “Raththi ” (Raththi Tea Mixture) pack, a recently launched cream flavored food drink were shared claiming to be a product under “milk powder” category for which the price controls were removed. However the relevant authorities and the company which owns the brand Raththi Tea Mixture clarified that this product did not belong to “milk powder” category, hence the price changes governed by the gazette were not applicable.